Plan to Attend or Participate in World Tea Expo, March 18-20, 2024 Don’t Miss the Weekly World Tea News eNewsletter! Get your free subscription, if you’re not already subscribed, by clicking here. To learn more about The Brainy Insight’s report on bubble tea, visit. The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. Some of the major players operating in the bubble tea market, according to The Brainy Insights, are: ChaTime, Lollicup USA, Bubble Tea Supply, T Bun International, Ten Ren’s Tea Time, Troika JC, Bobabox Ltd., Bubble Tea House Company, Fokus and Gong cha. Engaging clients via digital media may also help increase brand recognition and customer loyalty, while staying competitive in the market. The emergence of new e-commerce and online platforms – like TikTok – have allowed bubble tea enterprises to access more consumers and increase sales, benefiting retailers and tea businesses alike.įor bubble tea businesses, establishing a strong online presence – which includes social media marketing, e-commerce and delivery services – may assist customer with reach beyond physical shop locations. These healthier options have attracted health-conscious customers, expanding the bubble tea customer base. Many bubble tea businesses now offer low-sugar or sugar-free versions, as well as alternate milk options such as almond or soy milk. Bubble tea makers and merchants, in fact, have reacted to consumer demand for healthier options by giving a greater selection of ingredients and customizing possibilities. In recent years, the bubble tea business has grown significantly. This is due to the abundance of nutrients in green tea that are known to promote good health, and these product advantages will accelerate the segment's growth by increasing interest and demand. In the bubble tea market, the green tea segment is expected to expand at the fastest CAGR of 10.6 percent over the projected period. These inventive pairings satisfy the needs of customers who are looking for unique and fascinating flavor experiences. For instance, passion fruit and peach might be mixed for a bitter and sweet taste, while strawberries and mango can be mixed for a tropical flavor. Bubble tea establishments frequently develop unique taste combinations by combining several fruits or using complimentary flavors in addition to solitary fruit flavors. For those who enjoy bubble tea, fruit flavors are popular because they give the traditional tea-based drink a fruity touch. The fruit flavor segment dominated the market in 2022 with a market share of 38.1 percent, and the market for bubble tea has a significant fruit flavor category that provides consumers with a variety of delicious and pleasant alternatives. The usage of social media by consumers and influencers also increased product demand for bubble tea in this region. Taiwan is where bubble tea was originally consumed and introduced, and one of the biggest drinkers of bubble tea is Thailand, where each person had six cups of bubble tea on average monthly in December 2019, according to the ASEAN Post. The Asia Pacific region is anticipated to expand at the fastest compound annual growth rate (CAGR) of 10.6 percent over the projection period.
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